Tag: future of marketing

  • What’s Ahead In 2026

    What’s Ahead In 2026

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    by

    Larry DeVincenzi
    in , , ,

    As we close out 2025, the marketing landscape is already whispering what’s next. If you’re thinking about how brands and local businesses can cut through noise in 2026, here are a few trends I see tipping into the mainstream – especially here in Reno–Tahoe. Hyper-Local Storytelling WinsNational campaigns still matter, but the brands that connect…

  • How Great Brands Become Icons

    How Great Brands Become Icons

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    by

    Larry DeVincenzi
    in , ,

    Great brands aren’t just logos. They’re the harmony of two things: signal (how you show up) and story (why you exist). When those line up, something bigger happens – brands become culture. Think Patagonia’s purpose, Nike’s grit, Apple’s simplicity. Their stories drive emotion. Their signals make them instantly recognizable. And together, they create symbols people…